About us
ABOUT US
Shaping our future
With the growing demand for high-quality power tools,
our community of skilled tradespeople and DIY enthusiasts is expanding to tackle every project with confidence.
Changing the way you work is possible.
We’ve done it before.
Meet our experts
Dedicated experts driving our success
Fred
Chief Executive Officer
Founder and chief innovator, Tony is the visionary behind our brand. He enjoys being hands-on in product development, marketing, and enhancing customer experiences.