About us
ABOUT US
Shaping our future
With the growing demand for high-quality power tools,
our community of skilled tradespeople and DIY enthusiasts is expanding to tackle every project with confidence.
Changing the way you work is possible.
We’ve done it before.
Meet our experts
Dedicated experts driving our success
Tony Fred
Chief Executive Officer
Founder and chief innovator, Tony is the visionary behind our brand. He enjoys being hands-on in product development, marketing, and enhancing customer experiences.
Mich Stark
Chief Commercial Officer
Mich loves tackling challenges. With his extensive experience as a Product Manager in the power tools industry, Mich has helped the company reach new heights. Mich is among the best in the field.
Aline Turner
Chief Technical Officer
John is a seasoned expert in the power tools industry who loves sharing his knowledge. He mentors aspiring craftsmen and engages with a community of tool enthusiasts.
Iris Joe
Chief Financial Officer
Emily, with her extensive background in tool design, helps us innovate and improve our product line. She is committed to driving quality and excellence in every tool we offer.